![](https://cdn.myportfolio.com/74ee2a6d-06fa-429e-a102-57a0d4a58c1f/c0fa4d81-143b-4c1b-bdee-d53705947b49_rw_1920.png?h=5c8d51c77b6f442f5553a1201c88da88)
THE BRIEF
Cycler, a family-owned business specialising in high-performance mountain bikes and accessories, approached me with distinct requirements for their brand identity. Targeting a male audience aged 25-35 with a keen interest in mountain biking, a healthy lifestyle, and fitness, Cycler aimed to tackle the challenge of sourcing top-quality and professional equipment for mountain biking enthusiasts.
DESIGN REQUIREMENTS
The design needed to be a combination of simplicity and impact, featuring a logo with both a symbol and accompanying text. Importantly, the logo should not be based on a bicycle motif.
DESIGN SOLUTION
The final design proposal incorporated a natural colour palette, a sans-serif font for enhanced readability, and a poly design that seamlessly integrated the company name with a unique symbol. The design intentionally moved away from the conventional bicycle motif to create a distinctive and memorable brand identity.
Service
Logo Design
![](https://cdn.myportfolio.com/74ee2a6d-06fa-429e-a102-57a0d4a58c1f/d8c9f0cc-f457-4f17-8add-cc5d5c64bf36_rw_3840.png?h=d3638092b7df5ed1dda053b16692a321)
![](https://cdn.myportfolio.com/74ee2a6d-06fa-429e-a102-57a0d4a58c1f/a0f80b8e-386d-4dd8-a002-e03f54c2e55a_rw_3840.png?h=9e57c33f18d294288ff94039037e968d)
![](https://cdn.myportfolio.com/74ee2a6d-06fa-429e-a102-57a0d4a58c1f/f3d449b9-5ad7-43c9-9e3b-0f8851c29740_rw_3840.png?h=0bde3210f9e48a714cb54d01c48bbe31)
![](https://cdn.myportfolio.com/74ee2a6d-06fa-429e-a102-57a0d4a58c1f/a78373ca-515d-4db4-9163-a1e96d82045f_rw_3840.png?h=16b45033d149792d6af9091c460b60df)